Red Bull Marketing Strategy: What You Need to
How Red Bull Got Started. Red Bull first came to the market in 1987 after Austrian toothpaste salesman Dietrich Mateschitz came to Thailand and heard about an "energy tonic", created by Chaleo Yoovidhya. The tonic was supposed to help keep drinkers awake and alert. After three years of testing Red Bull launched in Austria, but the two businessmen had doubters.